Those who work remotely notice that in the summer there is a slowdown not only in work processes, but also in the course of life. Revenues begin to fall, fewer customers, but this does not mean that work must be stopped. Do not fall into despair, such a period occurs once a year and you can prepare in advance for it or completely bypass it.
Calculate your budget for the lull. If you work for yourself, then you need to divide in advance the costs of working hours and personal expenses. Plan in advance how you will pay bills during this period, which can be saved at that time. If your subordinates are hired workers, then in summing up the budget you will have to take into account their wages. Your annual plan should take into account summer income reductions. You can distribute expenses, for example, on advertising, so as to minimize costs in the summer months.
Prepaying for services is a good way to reduce the impact of summer stagnation on your industry. But not everyone is willing to pay in advance for services that may not be useful. You can replace the prepayment with something else. For example, you can provide a customer with a subscription or subscription to provide a range of services immediately. Promptly inform the client about the costs and work done so that he understands what he spent his money on. This will strengthen customer confidence and confidence in you, as a reliable performer.
Provide the opportunity for different payment methods for your services to various customers. Unlike other artists who charge an advance or prepayment for a service, you can adjust the payment differently, which will help reduce the impact of summer downtime on your business. Even before the start of the summer season, some customers can be provided with payment of your services in fact, timed to coincide with the time of calm. It will be convenient for both customers and you. But do not forget to stipulate the terms of payment with the client in advance, fixing them with either an agreement or another document.
Remind yourself to customers with whom you have not worked for a long time. Good previous results, as well as accumulated experience and the provision of new services, can help attract old customers and thus make it easier to survive the summer crisis. But do not reduce communication only to “cold calls”.
Offer the client a set of new services, show an example of assistance for solving a specific problem. Even if the client will not be interested in your offer right now, he will be aware that your opportunities are now much wider than before.
Of course, summer is a period when customers are getting smaller, incomes are falling. But then there is time in order to focus the work on further development.
During downtime, you can update information on the site, prepare newsletters, think over new services, develop new strategies, etc. for further work. After all, after a lull, a surge of activity will certainly come.
Adults and children prepare for the summer period every year.
So you, knowing about the summer lull, can think through your activities in advance. Summer will end, and work will not go anywhere. WhitePaid service will help you manage your payments year-round.